Not My Job
A newsletter for people stuck doing marketing
Written by
Sophia O'Neal, Aelia Haider, Midhat Hadi, Abhishek Kumar
Messaging
Aug 29, 2025
•
11 min read
How to build marketing that makes everyone happy when they all want different things.
Aug 7, 2025
14 min read
Your step-by-step guide for fixing a landing page that just won't sell because it has sales breath
Marketing
Jun 19, 2025
12 min read
What getting scammed out of $300 in Stockholm taught me about hiring marketers. (And how to get yours setup for success).
May 8, 2025
10 min read
How to make your marketing mighty mighty (and not all hang out) 💃🏽
Email marketing
Feb 21, 2025
9 min read
A step-by-day guide to having email templates for every saasy situation.
website building
Jan 30, 2025
A step-by-day guide to actually getting your website done and delishiously out the door
Jun 18, 2026
6 min read
How to plan your marketing calendar based on when people are buying, so you’re not sweating into the void.
Jun 5, 2026
7 min read
A recession is coming, here’s how to make sure you make it (and make the most of it)
May 29, 2026
How to get a handle on marketing when you're selling multiple things
Content
+2
May 15, 2026
3 min read
Answering the age-old: “Why won't they convert?!” question
May 1, 2026
4 min read
3 Procrastination Potholes TM to swerve around while you're trying to do last mile marketing
Apr 24, 2026
5 min read
What a year in the the circle of (marketing) life actually looks like
Apr 9, 2026
17 min read
And how to choose an agency you won’t regret
Apr 2, 2026
How to make - not break - your marketing better with AI
Mar 26, 2026
How to turn one hour of work into a month of content presence
