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Getting Alice out of Wonderland into Customerland

May 15, 2026

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3 min read

Getting Alice out of Wonderland into Customerland

Answering the age-old: “Why won't they convert?!” question

Aelia Haider
Aelia Haider

Marketing

This is how we do ittt 🎶

Jul 24, 2025

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13 min read

This is how we do ittt 🎶

Before Friday night so your marketing foundations feel alright ⚡

Sophia O'Neal
Sophia O'Neal

Marketing

Clever girl. Your how-to-hire cheatsheet for finding your first marketing hire.

Jun 19, 2025

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12 min read

Clever girl. Your how-to-hire cheatsheet for finding your first marketing hire.

What getting scammed out of $300 in Stockholm taught me about hiring marketers. (And how to get yours setup for success).

Sophia O'Neal
Sophia O'Neal

Marketing

Jump in loser, we’re going to the Matrix

Jun 12, 2025

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13 min read

Jump in loser, we’re going to the Matrix

How to analyze and organize your customer research to get you on your marketing way

Sophia O'Neal
Sophia O'Neal

Marketing

When you sing you begin with Do-Ray-Me | AKA: Marketing for 2025 (without the fear your doing it wrong)

Jan 23, 2025

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4 min read

When you sing you begin with Do-Ray-Me | AKA: Marketing for 2025 (without the fear your doing it wrong)

How to take inventory of your marketing foundation (so you can focus on what’s the shakiest)

Sophia O'Neal
Sophia O'Neal

Marketing

Hellooo!! This is not what you signed up for

Jan 16, 2025

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4 min read

Hellooo!! This is not what you signed up for

The analysis paralysis around your marketing doesn’t have to stay in 2025.

Sophia O'Neal
Sophia O'Neal
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