Archive

Alexa, play Brick House 🧱

How to make your marketing mighty mighty (and not all hang out) 💃🏽

Sophia O'Neal

May 1, 2025

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7 min read

Sinner or saint, here comes a haint. 👹

A series of 6 quick-fixable marketing sins that are costing you money

Sophia O'Neal

How to market a SaaS when you just want job security

Apr 24, 2025

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9 min read

How to market a SaaS when you just want job security

For when you need marketing to work in the background while you hold it together

Sophia O'Neal

Content

Apr 17, 2025

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6 min read

How to write like a squirrel on Coke 🐿️

A practical guide to make every piece of content do the mostest.

Sophia O'Neal

Content

Apr 10, 2025

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9 min read

🔥 Set fire to your content plan. This one won't make you cry inside.

A no-brainer guide to creating content (when you really didn't want to anyway)😉.

Sophia O'Neal

Branding

Apr 3, 2025

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9 min read

4 steps to cult leader SaaS status

How to build a brand that is loveable, huggable, and have cheering squadrons of rabid fans. 🙌🏽

Sophia O'Neal

Branding

Mar 13, 2025

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11 min read

Hey mom, look at what I made! 🎨

How to create and use an visual brand that's impossible to ignore and ✨ matches your energy ✨

Sophia O'Neal, +1

Talking to Customers

Mar 6, 2025

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7 min read

Let's play...customer says! 🙆🏽‍♀️

How to collect and use customer snippets so you can answer your questions in minutes 😮

Sophia O'Neal

CDP

I stepped into the quagmire of CDPs so you don't have to 🫨

Feb 27, 2025

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11 min read

I stepped into the quagmire of CDPs so you don't have to 🫨

I'm still a bit shaken, but here's a step-by-day guide to automate personalization in your marketing so your software feels like a human!

Sophia O'Neal, +1

Email marketing

Your emails, crafted into a party goody bag 🎊

Feb 21, 2025

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9 min read

Your emails, crafted into a party goody bag 🎊

A step-by-day guide to having email templates for every saasy situation.

Sophia O'Neal, +1

website building

Why you scrollin’ bout this....Ain’t you tired?

Feb 13, 2025

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9 min read

Why you scrollin’ bout this....Ain’t you tired?

How to stare down websites like Kendrick does Drake

Sophia O'Neal

Feb 6, 2025

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8 min read

They said get a CRM and I said no no no

How to choose a CRM - and set it up so it won’t suck 🫠

Sophia O'Neal

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Alexa, play Brick House 🧱

Sinner or saint, here comes a haint. 👹

How to market a SaaS when you just want job security

How to write like a squirrel on Coke 🐿️

🔥 Set fire to your content plan. This one won't make you cry inside.

4 steps to cult leader SaaS status

Hey mom, look at what I made! 🎨

Let's play...customer says! 🙆🏽‍♀️

I stepped into the quagmire of CDPs so you don't have to 🫨

Your emails, crafted into a party goody bag 🎊

Why you scrollin’ bout this....Ain’t you tired?

They said get a CRM and I said no no no

Not My Job

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