website building
Aug 14, 2025
•
14 min read
Part 2 of how to fix a landing page with sales breath - from features to founder story
Aug 7, 2025
Your step-by-step guide for fixing a landing page that just won't sell because it has sales breath
Marketing
Jul 24, 2025
13 min read
Before Friday night so your marketing foundations feel alright ⚡
company culture
Jul 17, 2025
10 min read
A little bit of what we’ve learned about building cross-cultural company culture across 5 time zones, 12 languages, and 4 continents.
marketing experiments
Jul 3, 2025
7 min read
How to choose KPI's and analyze the data of your marketing experiment (in 2 steps, with a template!)
Jun 26, 2025
9 min read
Behold, my 7-step process for running a marketing experiment without the mess
Jun 19, 2025
12 min read
What getting scammed out of $300 in Stockholm taught me about hiring marketers. (And how to get yours setup for success).
Jun 12, 2025
How to analyze and organize your customer research to get you on your marketing way
Martech
Jun 5, 2025
You don’t need more tools—you need a ruthless filtering process to only have tools you need (and use).
Sales
May 29, 2025
Because sales is probably also Not Your Job, yet here we are, needing money.
Talking to Customers
May 23, 2025
The clearest guide on actually understanding what people want to buy
May 15, 2025
11 min read
My adventures in not being hated on Reddit
